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Good graphic design gives a business credibility – something that many small businesses lack.
This takes different forms, from fine art to decoration to storytelling. Considering graphic art and illustration are not technically types of design, so much is created for commercial use within the context of graphic design that you can’t talk about one without the others.
Brand identity is how an organization communicates its personality, tone and essence. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and colour.
Engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more appealing, graphic design helps promote and communicate these more effectively.
Comprehensive pieces that communicate with an audience through public distribution. Publication design is a classic type — think books, newspapers, magazines and catalogues. Layouts with carefully selected typography and accompanying artwork, including photography, graphics and illustrations.
Packaging design communicates directly to consumers, making it an extremely valuable marketing tool. Every box, bottle and bag, every can, container, or canister is a chance tell the story of a brand. It touches so many disciplines, and requires assests such as photography, illustrations and visual identity.
Environmental graphic design visually connects people to places, improving their overall experience by making spaces more memorable, interesting, informative or easier to navigate. Strategic signage, landmarks and visual cues that help people identify where they are and where they need to go.